Milwaukee Concours — 2020 and Beyond

The 2019 Milwaukee Concours d’Elegance was a presentation of the 15th consecutive event on Milwaukee’s beautiful Veterans Park on the lakefront.  The Board’s goal was to grow the Milwaukee Concours into one of the premier events in the Midwest for the benefit of car enthusiasts and to support our designated charitable partners. We invested in making the show field a spectacular presentation and promoted the event extensively. The Board wishes to thank our volunteers, exhibitors, vendors and charities for making the past 15 years possible.

As the 2019 event drew to a close the Board reflected on the current state of affairs and concluded we were not meeting our financial goals and had not done so for several years.  Further we were facing several key volunteer leadership openings going into 2020 for which we had limited candidates. Given these factors, it became obvious changes had to be made for 2020, while we regrouped for 2021.

As a result, the Board is exploring a half day motor tour for 2020 to a noteworthy destination which will be followed by a luncheon at the location.  There will be no lakefront activities at Veterans Park for 2020.  As 2020 unfolds extensive work will be done by the Board to identify additional volunteer leadership staff and to potentially reconstitute the Milwaukee Concours in 2021 including activities which are more likely to deliver the desired financial outcome.

The Board is most appreciative of the hard work and dedication of the extensive number of volunteers who have made the past 15 years possible. Further, the Board looks forward to newly formatted Milwaukee Concours in the future.