Sponsorship Opportunities

2017 Sponsorship Opportunities for The Milwaukee Concours d’Elegance

Event Facts

  1. The Milwaukee Concours d’Elegance is celebrating its 13th year in 2017. The event is overseen by The Masterpiece Ltd. a non-profit (501c3) organization staffed entirely by volunteers.
  2. The Milwaukee Concours d’Elegance is a celebration of the history and art of motor vehicle design and includes automobiles, motorcycles and trucks. The vehicles exhibited at Sunday’s Concours d’Elegance are there by invitation only and represent rare and historically significant examples in the evolution of the automotive industry. The field of vehicles is similar, and in some cases the same, as those seen at the Pebble Beach or Amelia Island Concours d’Elegance events.
  3. Event proceeds are earmarked for charitable 501c3 organizations having a mission of providing social and medical services to children and families in southeastern Wisconsin. Last year beneficiaries included The Boys & Girls Club of Greater Milwaukee, The Autism Society of Southeast Wisconsin and Meta House. The 2016 event resulted in $30,000 being donated to these outstanding organizations.
  4. The 2017 event will be held on August 5-6 at Veteran’s Park located on Milwaukee’s beautiful lakefront. The weekend includes: Show & Glow by the Lake, a Motor Tour for Sunday exhibitors, the Style & Speed Social, all on Saturday; and, Sunday’s Milwaukee Concours d’Elegance.
  5. Show & Glow by the Lake will draw nearly 400 vehicles for display. Participants represent automobile and motorcycle enthusiast clubs from around the Midwest. Sunday’s Concours d’Elegance will draw a field of nearly incredible vehicles in a judged event.
  6. Event exhibitors are members of the most highly sought after demographic for marketers of the highest quality premium and luxury brands in the world.
  7. Sponsor packages for businesses typically include Sponsor Credentials, Show Day Tickets, Programs, Program Ad, Logo (w/link) or Name on Website, Signage, Press Mentions, Event Mentions, and more.
  8. Packages can often be customized to meet the specific objectives of the sponsoring entity.
  9. Tickets for the 2017 Milwaukee Concours d’Elegance will be on sale beginning March 1, 2017.
  10. More information is available at MilwaukeeConcours.com

For more information, please contact:

Gary Messing


The Milwaukee Concours d’Elegance 2017 Sponsorship Opportunities

Presenting Sponsors 2017
The Milwaukee Concours d’Elegance (requires a 3-year commitment) $30,000
Show & Glow by the Lake $8,000
Style & Speed Social $8,000
Motor Tour $1,500
Custom Club Sponsor Value
Official Sponsor (e.g. Carrier, Youth, Shuttle, etc.) $7,500
Concours Café (VIP Hospitality) $5,000
Saturday Continental Breakfast $2,500
Sunday Continental Breakfast $2.500
Premier Awards $8,000
Awards Dais & Stage $5,000
Program $5,000
Tickets $3,000
License plates (exhibited on vehicles on Sunday) $3,000
Class Sponsors Value
Brass & Antique $1,500
American Grand Touring $1,500
Muscle $1,500
Competition $1,500
European Sports $1,500
American Convertibles $1,500
European GT Sports $1,500
Featured Exhibits $1,500
And more: There’s an average of 20 classes $1,500
Corporate Social Sponsors Value
Diamond (only 4 available) $8,000
Platinum (up to 6 available) $5,000
Gold (up to 6 available) $3,000
Silver (unlimited) $1,000
Other Sponsor Opportunities Value
Youth Judging Program $2,000
Guest Transportation & Shuttle $2,000
Vehicle Display Area (up to 4 vehicles) $1,200
Reserved Seating (24 seats) $1,200
Worker Shirt $2,500
Judges Shirts $2,500
Individual Awards (examples, include Best Interior, Best Finish, Most Charming, Most Elegant, etc) $1,000
Vendor Space included
Sponsorships can be customized to your needs TBD
  1. A 10% per year discount is available for two year prepaid sponsorships.
  2. Your sponsorship choice is guaranteed for 2018 if renewed by 9/30/17.

NOTE: Although greatly appreciated, amounts less than $1,000 are donations which will help provide medical and social services to underprivileged children and families.